Before we develop and build a brand, we need to know what is the current problem you are faced by. Because each brand challenge is different depending on your business strategy, culture background, competitive environment and client relations. We are recognized for our capability of strategy positioning and visual expression skills. We would like to work with you to create a brand-new brand image for the people.
每一个品牌面临的挑战与您公司的商业战略、文化背景、竞争环境和客户关系都是息息相关的。彧图凭借科学有效的分析定位方法和丰富的视觉创造力，通过以下的服务与您一起创造深入人心的崭新品牌形象。
Here are some services that we can help you to build your brand:
A．Brand Analysis | A．品牌分析
B．Brand Naming | B．品牌命名
C．Brand Identity | C．品牌标识
D．Interactive Communication | D．互动沟通
E．Brand Environment | E．品牌环境
F．Brand Promotion | F．品牌推广
G．Packaging Design | G．包装设计
A.Brand Analysis
What are your strengths? Who are your consumers? What are the characteristics of them? Through analyzing your client and competitor, we will work with you to explore the brand you want to create and the business environment your brand are facing. We will customize a comprehensive positioning system and a unique effective communication plan that lets your brand vital in a market.
A．品牌分析
你有什么优势？谁是你的消费者？有什么特点呢？通过分析您的客户和竞争对手，我们将与您一起探讨您的品牌文化和商业环境。我们将提供一套全面系统的解决方案和一套独特的有效的视觉沟通计划，使您的品牌在市场上充满生机。
B.Brand Naming
We regard naming as an important transmission signal of brand building and communication. The good naming is the perfect combination of creativity and strategy objectives.
B.品牌命名
我们视品牌命名为品牌塑造和沟通的一项重要传达信号，好的命名是创意和目标策略的完美结合。
C.Brand Identity
Logo is the core visible expression element of a brand’s identity. It’s the signature of a corporate. The logo must reflect the brand positioning and specific culture. We turn the strategy positioning into visible identity system through visual element such as typeface, color and image.
1.Brand Logo Design
2.Brand Visual Identity System
3.Brand Image
C.品牌识别
标志是品牌识别最为显眼的核心表达元素，它等同于一个品牌的签名，标志必须反映品牌的定位和特定文化。我们通过字体、色彩、图像等视觉元素将品牌的策略定位转化为外在的形象系统。
1.品牌标志设计
2.品牌视觉识别系统（VI）
3.品牌形象物
D.Interactive Communication
Digital era, the widely application of Internet and interactive media is an important commercial platform of brand communication. In order to cause the brand image of corporation, product and service to be vital, we follow these principles: A. Rationalization of information architecture principle. B. User center principle. C. Beautiful and Unique principle.
1.Website Planning
2.Web Design
3.User Interface Design
D.互动沟通
数字化的时代，网络和互动媒体的广泛应用成为品牌传播的重要商业平台。为使公司、产品、服务的品牌形象充满活力，我们遵循这些原则：a.信息架构的合理化原则。 b.以用户为中心原则。 c.呈现独特韵味的美观原则。
1.网站规划
2.网站设计
3.用户界面设计
E.Brand Environment
The environment is a crucial channel, which your brand establish relationship with your client, the users, the employee and the audience. Good experience allows your brand to win your consumers’ favor and loyalty.
1.Display Environment
2.Environmental Posting Sign System
3.Environment-oriented System
E.品牌环境
环境是您的品牌与客户、使用者、雇员及受众建立关系的重要渠道。好的体验可以使您的品牌赢得客户的喜爱和忠诚度。
1.展示环境
2.环境指示系统
3.环境导向系统
F.Brand Promotion
Brand promotion is a process that your consumers get to know and get familiar with your brand. How to find your target group, stand in consumers’ angle and have dialog with them, create associated emotion experience for them, is the key to establish brand popularity and brand loyalty.
F.品牌推广
品牌推广是使您的消费者了解与熟悉您的品牌的过程。如何找对目标消费群体，站在消费者的角度与之对话，并创造与之相关的情感体验，是建立品牌知名度和获取品牌忠诚度的关键。
G. Packaging Design
Packing is also a vital dissemination of brand promotion. Effective packaging design is a three-dimensional experience that can inspire audience from the vision, the sense of touch, even sense of smell and hearing though elements such as structure, color, typeface and image.
G. 包装设计
包装同样是品牌传播和推广的重要一环。有效的包装设计是一种能够通过结构、色彩、字体、图像等元素激发受众从视觉、触觉，甚至嗅觉、听觉的三维体验。
每一个品牌面临的挑战与您公司的商业战略、文化背景、竞争环境和客户关系都是息息相关的。彧图凭借科学有效的分析定位方法和丰富的视觉创造力，通过以下的服务与您一起创造深入人心的崭新品牌形象。
Here are some services that we can help you to build your brand:
A．Brand Analysis | A．品牌分析
B．Brand Naming | B．品牌命名
C．Brand Identity | C．品牌标识
D．Interactive Communication | D．互动沟通
E．Brand Environment | E．品牌环境
F．Brand Promotion | F．品牌推广
G．Packaging Design | G．包装设计
A.Brand Analysis
What are your strengths? Who are your consumers? What are the characteristics of them? Through analyzing your client and competitor, we will work with you to explore the brand you want to create and the business environment your brand are facing. We will customize a comprehensive positioning system and a unique effective communication plan that lets your brand vital in a market.
A．品牌分析
你有什么优势？谁是你的消费者？有什么特点呢？通过分析您的客户和竞争对手，我们将与您一起探讨您的品牌文化和商业环境。我们将提供一套全面系统的解决方案和一套独特的有效的视觉沟通计划，使您的品牌在市场上充满生机。
B.Brand Naming
We regard naming as an important transmission signal of brand building and communication. The good naming is the perfect combination of creativity and strategy objectives.
B.品牌命名
我们视品牌命名为品牌塑造和沟通的一项重要传达信号，好的命名是创意和目标策略的完美结合。
C.Brand Identity
Logo is the core visible expression element of a brand’s identity. It’s the signature of a corporate. The logo must reflect the brand positioning and specific culture. We turn the strategy positioning into visible identity system through visual element such as typeface, color and image.
1.Brand Logo Design
2.Brand Visual Identity System
3.Brand Image
C.品牌识别
标志是品牌识别最为显眼的核心表达元素，它等同于一个品牌的签名，标志必须反映品牌的定位和特定文化。我们通过字体、色彩、图像等视觉元素将品牌的策略定位转化为外在的形象系统。
1.品牌标志设计
2.品牌视觉识别系统（VI）
3.品牌形象物
D.Interactive Communication
Digital era, the widely application of Internet and interactive media is an important commercial platform of brand communication. In order to cause the brand image of corporation, product and service to be vital, we follow these principles: A. Rationalization of information architecture principle. B. User center principle. C. Beautiful and Unique principle.
1.Website Planning
2.Web Design
3.User Interface Design
D.互动沟通
数字化的时代，网络和互动媒体的广泛应用成为品牌传播的重要商业平台。为使公司、产品、服务的品牌形象充满活力，我们遵循这些原则：a.信息架构的合理化原则。 b.以用户为中心原则。 c.呈现独特韵味的美观原则。
1.网站规划
2.网站设计
3.用户界面设计
E.Brand Environment
The environment is a crucial channel, which your brand establish relationship with your client, the users, the employee and the audience. Good experience allows your brand to win your consumers’ favor and loyalty.
1.Display Environment
2.Environmental Posting Sign System
3.Environment-oriented System
E.品牌环境
环境是您的品牌与客户、使用者、雇员及受众建立关系的重要渠道。好的体验可以使您的品牌赢得客户的喜爱和忠诚度。
1.展示环境
2.环境指示系统
3.环境导向系统
F.Brand Promotion
Brand promotion is a process that your consumers get to know and get familiar with your brand. How to find your target group, stand in consumers’ angle and have dialog with them, create associated emotion experience for them, is the key to establish brand popularity and brand loyalty.
F.品牌推广
品牌推广是使您的消费者了解与熟悉您的品牌的过程。如何找对目标消费群体，站在消费者的角度与之对话，并创造与之相关的情感体验，是建立品牌知名度和获取品牌忠诚度的关键。
G. Packaging Design
Packing is also a vital dissemination of brand promotion. Effective packaging design is a three-dimensional experience that can inspire audience from the vision, the sense of touch, even sense of smell and hearing though elements such as structure, color, typeface and image.
G. 包装设计
包装同样是品牌传播和推广的重要一环。有效的包装设计是一种能够通过结构、色彩、字体、图像等元素激发受众从视觉、触觉，甚至嗅觉、听觉的三维体验。
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